THE MISSION
A Tastemaker and Creative Art Director with over 20 years of diverse visual design expertise across multiple creative disciplines. I solve complex design challenges with a keen eye for detail and innovation. Skilled at enhancing existing teams or building high-performing creative groups through strong leadership and management. Experienced in delivering impactful design solutions spanning identity, branding, fixtures, displays, furniture, apparel, packaging, and marketing campaigns that drive brand engagement and business growth. Committed to blending creativity with strategic thinking to produce compelling, cohesive visual experiences.
EXPERIENCE
2018 – Present. Creative Art Director, HHGlobal for Google, Mountain View, CA
Creative Art Director for Google Packagaing, Device and Services. Instrumental in designing and producing award winning sustainable packaging for all Google home products. Design award for sustainable packaging from the 2025 Core77 Design Awards and the Red Dot Design Award for plastic-free designs for 2025.
2015 – 2018. Creative Art Director, Nest NestLabs, Palo Alto, CA
Creative Art Director. Design and development for branding. Design, research and development on point of sale, instore endcap fixtures, and displays for Home Depot and Best Buy stores. Ad campaigns for magazines and billboards for all Nest products.
2010 – 2015. Contract Designer, Creative Director, Genes Sotto Design San Francisco, CA, New York, NY.
Creative/Art Direction for Old Navy, Banana Republic, Bill Blass, Timex and Rafaella in New York, NY. Art direction and development of programs for Levis, POS fixtures, Ad campaigns for Silver Tab, Capital E and 501 both in showroom design and retail floor. Marketing design and branding for Rafaella and Gap inc. Designed fashion lines for R5. Produced marketing collateral for both R5, One Below and Torpedo Joes Restaurants. Web design and production for Banana Republic Online.
2001 – 2010. President, Designer, Creative Director GENES, New York, NY. San Francisco, CA.
GENES Inc. Brand, 10 year Fashion house, specializing in collections of Hi-end contemporary men’s and women’s clothing. Design and production of collections that have sold in 180 boutiques and specialty stores in US, Canada, and Japan. GENES has appeared in Lucky, Glamour, Instyle and OK magazines.
EDUCATION
B.S. Graphic Design, San Francisco, California College of the Arts
SKILLS
Extensive experience in Adobe Creative Suite Apps, AI Apps
Styling, Shooting, Retouching, Lighting, Location/Talent Scouting.
Process/Digital Printing, Prepress, Press checks, Print, Video and Web Production.