About
Creative Art Director with 20+ years of experience building brands that work — across fashion, consumer tech, retail, and enterprise. A leader-doer equally fluent in setting the creative vision and executing it hands-on. Founded and scaled a 10-year fashion label sold in 180 boutiques across the US, Canada, and Japan. Led award-winning sustainable packaging at Google. Directed integrated campaigns at Nest across national retail. Known for translating complex brand and business goals into creative that earns attention — and holds up on its own.
AWARDS
Core77 Design Award 2025 — Sustainable Packaging, Google Home Products
Red Dot Design Award 2025 — Plastic-Free Packaging Design, Google
EXPERIENCE
Creative Art Director — Google Packaging, Devices & Services
HH Global for Google | Mountain View, CA | 2018–Present
Owned creative direction end-to-end — from brief through press check — across Google's entire home product packaging portfolio. Led the transition to sustainable, plastic-free design resulting in back-to-back major design awards in 2025.
· Directed concept development, art direction, and production across a global product line
· Served as creative through-line between internal teams and external production partners, maintaining brand standards at every touchpoint
· Built repeatable creative frameworks that gave the packaging system range while keeping it recognizably Google
· Collaborated cross-functionally with product, engineering, and sustainability teams on technical and aesthetic constraints
Creative Art Director — Brand & Retail
Nest / Nest Labs | Palo Alto, CA | 2015–2018
Led brand creative and retail design across Nest's full product ecosystem — directing integrated campaigns from initial concept through final execution at national retail scale.
· Art directed integrated campaigns across print, OOH, and in-store for all Nest product lines
· Designed and produced in-store endcap fixtures and POS displays for Home Depot and Best Buy
· Managed agency relationships as the creative lead, translating brand context and maintaining work quality through external partners
Creative Director / Contract Designer
Genes Sotto Design | San Francisco, CA & New York, NY | 2010–2015
Independent creative practice spanning brand identity, apparel, retail, and digital — serving clients across fashion, food, and lifestyle.
· Art direction and program development for Levi's Silver Tab, Capital E, and 501 across showroom and retail floor
· Creative direction for Old Navy, Banana Republic, Bill Blass, Timex, and Rafaella
· Designed fashion lines and marketing collateral for R5; produced campaigns for One Below and Torpedo Joe's
· Web design and production for Banana Republic Online
Founder, President & Creative Director
GENES Inc. | New York, NY & San Francisco, CA | 2001–2010
Founded and ran a 10-year contemporary men's and women's fashion label — building brand, product, and distribution from the ground up.
· Grew distribution to 180 boutiques and specialty stores across the US, Canada, and Japan
· Secured editorial features in Glamour, InStyle, Lucky, and OK Magazine
· Directed all creative, production, and brand strategy from concept through retail
SKILLS & TOOLS
Creative Direction
Integrated campaign development, brand identity, visual systems, packaging design, retail/environmental design, art direction, typography, campaign design systems, illustration direction, motion direction
Design Tools
Adobe Illustrator, Photoshop, InDesign, After Effects · Figma (working knowledge) · AI tools: Claude, Midjourney, Adobe Firefly
Production
Concept through press check · Process and digital printing, prepress, print/video/web production · Shoot direction: photography, styling, retouching, lighting, talent and location scouting
Leadership
Leader-doer · Team building and creative direction · Agency relationship management · Cross-functional collaboration · Stakeholder presentation
EDUCATION
B.S. Graphic Design — California College of the Arts, San Francisco, CA
Mentored by Michael Vanderbyl, AIGA Medalist and one of the most influential designers of his generation